If You Don’t Read This Post, I’ll… Uh, Kick This Houseplant

11 Comic Covers (and 1 House Ad) That Salute National Lampoon’s “We’ll Kill This Dog” Cover


Don’t worry, no actual dogs were harmed in the production of this magazine.

Conceived by Michael C. Gross (who later designed the Ghostbusters logo) and photographed by Ronald Harris, the January 1973 cover for National Lampoon’s Death issue raised a few eyebrows in those pre-Photoshop days. Even though readers knew it was a joke, it was still unnerving how the dog seemed to know what was about to happen if readers didn’t do what they were told.

The cover became an instant classic and landed on a bunch of best-of lists among magazine designers, and over the years other artists have offered up their own take on the “buy this product or we’ll do something really bad” concept.

For instance:



(Did I miss any? Tell me below!) 

One response to “If You Don’t Read This Post, I’ll… Uh, Kick This Houseplant

  1. I love the cover where She-Hulk threatens to ruin the reader’s X-Men comics. Just goes to prove my theory no lesser Marvel comic can sell if it’s contents don’t feature a mutant of some kind.

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