10 Comic Covers (and 1 House Ad) That Salute National Lampoon’s “We’ll Kill This Dog” Cover
Don’t worry, no actual dogs were harmed in the production of this magazine.
Conceived by Michael C. Gross (who later designed the Ghostbusters logo) and photographed by Ronald Harris, the January 1973 cover for National Lampoon’s Death issue raised a few eyebrows in those pre-Photoshop days. Even though readers knew it was a joke, it was still unnerving how the dog seemed to know what was about to happen if readers didn’t do what they were told.
The cover became an instant classic and landed on a bunch of best-of lists among magazine designers, and over the years other artists have offered up their own take on the “buy this product or we’ll do something really bad” concept.
(Did I miss any? Tell me below!)